Klue is the All-In-Won Complete Platform that enables you to combine market, competitor and buyer insights in a unified platform, driven by AI. Hundreds of companies use Klue to automate the collection of competitive and market intelligence, streamline analysis and distribute key insights to teams so they can win more competitive deals.

About the Integration

There’s competitive gold in the conversations you are having with your buyers and your customers but it’s hard to capture these insights and even harder to analyze them efficiently.

Klue’s integration with Gong allows you to automate the collection of insights from Gong calls with your prospects and customers. Visualize and compare competitor mentions over time and quickly locate the key snippets that can be used as social proof for your sales reps in competitive deals.

In addition, you can sync competitor mentions in Gong to your CRM and choose to display Klue compete content to them directly within Gong Engage.

More details on all of these options can be found below.

Benefits

Find relevant competitive intel within Gong Calls

Identify what your buyers and customers are saying about your competitors so you can stay on top of what’s new and proactively support open deals

Track competitor mentions over time

Automatically track and visualize how often a competitor is being mentioned so you know where to focus

Add talk track snippets to your competitive content

Add Gong snippets directly to Klue battlecards

Enable sales reps to stay in Gong to access competitive content

Add Klue to Gong Engage, to enable your team to leverage Klue battlecards without leaving Gong

How to connect

There are several different features available with the Gong and Klue integration. Full instructions on configuring the integrations can be found in the Klue help center.

Option 1: Call Insights

This integration enables you to visualize competitor mentions from Gong calls within Klue. Automatically find calls containing competitive intel, analyze relevant snippets and monitor which competitors are being talked about the most.

To enable this integration you must first configure a keyword tracker in Gong to track competitor mentions. Once done, select the Gong Call Insights integration within Klue and authenticate to Gong. Full instructions for Klue customers can be found here.

Option 2: Embed Gong Calls in Klue battlecards

Elevate your Klue compete content by linking to real-life examples in Gong. Snippets can be added to battlecards to provide your reps with real-life examples of how to sniff competitors in a deal early, handle objections, and differentiate effectively.

Full instructions for Klue customers can be found here.

Option 3: Sync competitor mentions in Gong to Salesforce Opportunities or HubSpot Deals

Save your sales reps some time and automatically update the CRM record every time a competitor is mentioned by your prospect or customer on a Gong call or email.

Full instructions for Klue customers can be found here.

Option 4: Embed Klue within Gong Engage

Allow your reps to find up-to-date compete content directly in the Account tab of Gong Engage.

Full instructions for Klue customers can be found here.

FAQ

What do I need to do to set this integration up?

You’ll need Klue admin-access and Gong technical admin access to set up most of these integrations aside from Option 2. Visit the Klue Help Center or speak with your Klue Customer Success Manager to get started.

Can you help me configure the integration?

Yes - while you can set up these integrations on your own, Klue’s customer success team is available to support you.

How long does it typically take to set up this integration?

Less than 15 minutes