G2 is the largest and most trusted software marketplace. More than 80 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews.

Identify low-hanging fruit revenue opportunities

80M+ people visit G2 each year to discover tools and solutions to make an informed purchase for their business. The timeline of intent behaviors in Gong gives you the context you need to reach out to buyers in their active purchase journey.

Build highly engaging, targeted account outreach

Personalize engagement with data-driven account intelligence that reimagines the traditional sales process. Get a single view of each account in your pipeline and/or book, as well as recommended contacts to reach out to based on historical data combined with G2 Intent signals.

Centralize team workflows and improve team attainment

Guide reps’ attention to the deal insights that matter most. Whether accounts are engaging with your products, category, or competitors on G2, you’ll get a comprehensive view of in-pipeline accounts. Managers can direct their team to act ASAP and guide them to the deals with the highest likelihood to close.

Improve sales efficiency and escalate sales cycles

AI-driven automation and guidance navigates every deal through its unique and complex cycle. Increase reps' productivity with prioritized deals in Engage based on those in-market on G2. Let Gong do the heavy lifting and put sellers in the position to win more deals, faster.

FAQ

What packages/plans are required to use this integration?

Gong Deals is an out-of-the-box module in the Gong platform, so all Gong customers should have access. However, Engage is Gong’s new AI-driven Sales Engagement product that does require an upsell. If a customer does not have Engage, they will still be able to see G2 Buyer Intent in Gong.

Who needs to set up the integration, and what do I need to know about implementation?

A single user who is an admin of both G2 and Gong, will activate the integration for their entire org for each my.G2 product profile. All activated products will appear in the authenticated instance of Gong.

How frequently is the data delivered from G2 to Gong?

G2 Buyer Intent data is delivered every 24 hours and ingested by Gong.

Get set up in just two simple steps...

1. Go to my.G2, then Integrations > Integration Hub.
2. Select the Gong tile, then select Authenticate Now.
3. Log in to Gong when prompted, then select "Allow" to grant G2 access to your Gong account.