Demandbase helps B2B companies hit revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It's flexible, scalable ABM built for you.

Increase pipeline with a targeted prospect list

Build a dynamic people list to sync to Gong Engage, using Demandbase data like intent, firmographics, technographics, Engagement Minutes and journey stages. The specific Gong Engage flow selected will be executed against the people list specified.

Simplify your sellers’ workflows

Leverage Demandbase data to build a segmented people list. Using a dynamic list ensures you are targeting only the people that meet the specific criteria for your segment. Sync contacts to Gong as a one-time task or in a recurring manner to effortlessly add contacts to Gong.

Engage with your accounts across multiple channels and technologies

Add Gong Engage as another channel to execute ABX campaigns. You can either use the Take Action menu in Demandbase One or schedule syncs through Orchestration automations. Automatic syncs ensures you are leveraging the latest Demandbase data as part of your contact list.

How It Works

With this new integration, you can push contacts from Demandbase directly to your Gong Engage Flows. This seamless process allows you to push contact lists to Gong Engage Flows either as a one-time task or in a recurring manner based on your preferred selection criteria.

Learn more about the integration here

You need to be Technical Administrator to authorize Demandbase access to your account and your Gong account should have Engage (flows) enabled.

We use OAUTH for authentication.

The steps are:

1. Got to ‘Settings/Integrations’ page
2. Press ‘Create Data Source’ and choose ‘Gong’
3. Press ‘Login with Gong'
4. You will be redirected to Gong authentication page where you need to authorize Demandbase access to your account
5. After authorization you will be redirected back to Demandbase and integration will be successfully created