Crossbeam is the largest and most powerful Ecosystem-Led Growth platform, trusted by over 19,000 companies to attract, convert, and grow customer relationships via their partner ecosystems. Ecosystem-Led Growth deals are 53% more likely to close, these deals close 46% faster, and customers are 58% less likely to churn.

About the Integration

Crossbeam's Gong integration comes with two separate capabilities.

Crossbeam Copilot for Gong

Put the power of your ecosystem in the hands of sellers.

Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster. Crossbeam Copilot for Gong gives you the ecosystem insights you need to make more informed decisions about how and when to go after target accounts.

The best part? It’s available as your sidekick right within Gong Engage so you can reap the benefits of your partner ecosystem in the exact moments you need it.

This will help you and your reps:

1. Get warm intros from partners
2. Gain valuable intel about target accounts
3. Navigate complex sales cycles and close deals faster
4. Understand where each account sits in your partners’ deal flow

Get actionable intel and signals at a glance:

Account highlights: Focus on what’s most important for your accounts with key highlights and actionable insight front and center.

Partner overlaps: Ecosystem Intelligence signals — like win rates and average deal size — help you quickly identify the best partners to give you a warm intro or keep stalled deals moving.

Fast-track deals with key contacts and plays:

Enriched contacts: Avoid bad leads with partner-vetted contacts in Copilot. Access enriched contacts with signals like “Decision-maker” and “Economic Buyer” to identify the best ones to reach out to. Then easily add them directly to your CRM.

Plays: Make every move count. Get actionable plays curated with the next best steps you can take to ensure your opportunities are marked as closed/won.

Crossbeam Activity Timeline

The Gong integration to Crossbeam's activity timeline revolutionizes revenue attribution and partner collaboration. By seamlessly posting Gong's call data to Crossbeam, you can accurately attribute partner activities to revenue, understand the impact of partner engagements, and drive better sales outcomes.

Accurate Revenue Attribution

By integrating Gong with Crossbeam, you can track and attribute partner activities from Gong's call data to revenue, providing a clear understanding of the impact partners have on your sales success. Review the frequency and exact time stamp of partner mentions and the contextual phrases pulled from, directly in your timeline

Data-driven Decision Making

The integration allows you to access comprehensive data from Gong's call recordings and Crossbeam's partner activity timeline, empowering you to make informed decisions and optimize your sales and partnership strategies.

😎 Pro Tips

If your Partners have unique company names like "Hooli," we recommend setting up Gong Keyword Trackers. With these additional configuration options, you can fine-tune Gong's ability to identify and catch Partner Mentions effectively.

Once the Gong integration set up is finished, Crossbeam will start to sync 30 days of historical Partner Mentions, as well as continuously monitor every call transcript for future Partner Mentions!

FAQ

Which Crossbeam plan do I need to leverage Activity Timeline and/or Crossbeam Copilot for Gong?

The Activity Timeline integration is available for any customer on our Connector or Supernode plans. If you’d like to take advantage of Crossbeam Copilot for Gong, you’ll have to upgrade to our Supernode plan.

Head over to the Crossbeam Help Center and follow the simple step-by-step directions to getting started.